Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 1 580 000 Facebook users in Botswana in December 2025, which accounted for 59.5% of its entire population.
The majority of them were women - 50.6%.
People aged 25 to 34 were the largest user group (479 300).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 235 600.
There were 271 200 Instagram users in Botswana in December 2025, which accounted for 10.2% of its entire population.
The majority of them were women - 53.2%.
People aged 18 to 24 were the largest user group (107 500).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 51 100.
There were 1 471 300 Messenger users in Botswana in December 2025, which accounted for 55.4% of its entire population.
The majority of them were women - 50.6%.
People aged 25 to 34 were the largest user group (445 300).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 218 900.
There were 515 700 Linkedin users in Botswana in December 2025, which accounted for 19.4% of its entire population.
People aged 25 to 34 were the largest user group (260 000).
See the number of social media users in other countries: